Good morning friends,
Here at TamedLyon designs, we will lean towards "green" ways to do things, especially printing. On the T Shirt froums, contributors have referred a good article on green printing which I will print here in part.
Most of us try to be aware of the environmental impact of the choices we make in our daily lives — and that extends to our professional lives as well. Who doesn't want to make a positive impact? It may be as simple as taking mass transit or as complex as tracking our carbon emissions and trying to live carbon-neutral. The point is that the environmental movement has become a mainstream, ongoing and important part of society and commerce...
Screen printed T-shirts have doubled as billboards for pro-environmental sentiments as far back as the first Earth Day in 1970. Because T-shirts have been so closely associated with environmentally conscious lifestyle choices, it only makes sense that our customers look to us to lead this movement. Thus, our impact on the environment becomes especially important to our businesses. Not only do we want to make responsible ecological decisions because of our sense that it is the right thing to do, but we are learning that it will help our businesses to be more successful and profitable...
The inks used in screen printing generate the most concern, but they also provide the most opportunity to use green processes and sustainable materials. Plastisol inks are generally considered the easiest and most versatile inks for printing apparel. They also are commonly considered the least "green" ink option available.
While there is some genuine debate about this, my opinion is that plastisol inks are probably the least sustainable ink system used. These inks are made with polyvinyl chloride (PVC) resins. This material is often considered objectionable to the sustainability movement because it is a heavily manufactured, non-natural material. PVC is persistent in the environment as it does not easily break down into natural components...
An entirely different approach is to use water-based inks. There are many types of water-based inks available and each has very different performance characteristics. Some are very eco-friendly and can be used as part of a highly sustainable printing process. There are, however, some performance limitations with all water-based systems — so you have advantages and disadvantages.
Screen printed T-shirts have doubled as billboards for pro-environmental sentiments as far back as the first Earth Day in 1970. Because T-shirts have been so closely associated with environmentally conscious lifestyle choices, it only makes sense that our customers look to us to lead this movement. Thus, our impact on the environment becomes especially important to our businesses. Not only do we want to make responsible ecological decisions because of our sense that it is the right thing to do, but we are learning that it will help our businesses to be more successful and profitable...
The inks used in screen printing generate the most concern, but they also provide the most opportunity to use green processes and sustainable materials. Plastisol inks are generally considered the easiest and most versatile inks for printing apparel. They also are commonly considered the least "green" ink option available.
While there is some genuine debate about this, my opinion is that plastisol inks are probably the least sustainable ink system used. These inks are made with polyvinyl chloride (PVC) resins. This material is often considered objectionable to the sustainability movement because it is a heavily manufactured, non-natural material. PVC is persistent in the environment as it does not easily break down into natural components...
An entirely different approach is to use water-based inks. There are many types of water-based inks available and each has very different performance characteristics. Some are very eco-friendly and can be used as part of a highly sustainable printing process. There are, however, some performance limitations with all water-based systems — so you have advantages and disadvantages.
This is part of an excellent article. Click on this link to read the full story.
Marketing tip from T-Shirt forums contributor Wombat.
What I would suggest you do is bring some of your shirts to your local pub and bring your camera...Find some of the hottest females/males in the place and ask them if they would be your model for you....It should cost nothing more then a shirt and most "younger" people would just think it was cool to be a tshirt model... You could even have alittle more fun and hold a model search down at your local pub...Most pub owners will also do that for nothing...Don't pay the models any money...Its just unnessary...You could probably find a release for them to sign somewhere on the net...The more people you have do this, the better...What will happen is these people modeling your shirts will tell all their friends to check out your site to see them...They will actually be advertising your site for nothing..
What I would suggest you do is bring some of your shirts to your local pub and bring your camera...Find some of the hottest females/males in the place and ask them if they would be your model for you....It should cost nothing more then a shirt and most "younger" people would just think it was cool to be a tshirt model... You could even have alittle more fun and hold a model search down at your local pub...Most pub owners will also do that for nothing...Don't pay the models any money...Its just unnessary...You could probably find a release for them to sign somewhere on the net...The more people you have do this, the better...What will happen is these people modeling your shirts will tell all their friends to check out your site to see them...They will actually be advertising your site for nothing..
Any comments or guest posts? Feel free to e-mail us at tamedlyondesign@yahoo.com or visit www.shubibroom.com
Jeff and Kat
Jeff and Kat
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